Besilki – Packaging Design
A younger face on shelf
The market of hair removal solutions is dominated by products aiming at a mid 20 and upwards consumer range. Besilki is a product that brakes this cycle and targets the early stages of puberty where hair removal becomes a topic. The Circle developed both identity and packaging to match the emotional world of this young group. The developed packaging reflects the natural key ingredient of avocado extracts and is playful and fun, thus reflecting the mindsets of the audience. Besilki was launched in Thailand and Vietnam with great response from the young audience.
